Business Cards, 19th century

Calling cards were adopted by Europe and America from French court etiquette. They were decorated gorgeously with splendid coat of arms and subtle ornaments. In 19th century visiting cards were commonly used by gentlemen and ladies of middle and upper class.

Peculiarities of cards in USA

In USA the difference between visiting cards and business cards was very distinguishable.

Visiting cards were associated with certain social level, and served to meet social obligations. They were also used as letters of introduction. The card tray in the hall of a house where a party took place was filled with visiting cards and enabled people to see who had called on. Hardly were visiting cards used among people of lower classes such as farmers or workers. That is why visiting cards in America had a flavor of affectation.

Personal business cards, in the same time, were very popular among business people regardless class. Using unique business cards instead of visiting cards during social call was thought rude and could be misinterpreted. For example, a color business card, left with the servants, could mean that you had called to collect a bill.