The power of Black

Black is the color of seriousness, elegancy and mystery.
Black is often considered to be the color of gravity, solemnity and power.
Black is the symbol of authority, formality, privacy, elegance, grace, sexuality, mystery, sophistication and prosperity.
Black is strongly associated with elegance and elite.

It is interesting to note that:

• A business that is "in the black" makes much money. Black associates with prosperity and well-being.
• A "black tie" occasion is formal one. Black evokes the sensation of elegance and refinement.
• Native Americans relate black to the life-giving soil.
• The black cats were believed to have divine powers in ancient Egypt.

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