|
|
Many start-ups go to networking events as the first step to advertise their business. If you are from those people you should think of your business card as one of the best and cheapest marketing tools.
If you can't afford a brochure or other printing, business card will be a good start, since it is cheap and effective boosting.
Here is a list of do's and don'ts for anyone planning to start business marketing with a business card:
Business Cards Do's
- It is a good move to use your business card as a marketing tool, since it is a cheap and attractive way to draw customers. Distribute your cards when going to a networking event.
- Invest in the best business cards quality you can afford. Your prospects won't spend money if they are offered substandard services.
- Distinguish between web quality and print quality if you are using graphics or logos.
- Use both sides of the card to place more information. It won't cost much more, and the effect is very good.
- Your business card should convey your basic contact information such as your name and email.
- Put all that might be necessary for your prospects. Your business card should show people what you do. If you are a designer it must be seen on your glossy business card to let people see that you are an efficient one. Your card should reflect what you do and how you can help.
Business Cards Don'ts
- Don't neglect business card as a good start for advertising your business.
- It's unwise to put your phone number and address on the business card. People who really need your products or services will come to your office to negotiate a deal with you.
- Don't include any photographs or art work unless you have a permission to use them.
- Your business card should not contain silly slogans or cutesy.
- Free gift cards or discounted ones on the back of the card might seem like a good idea but don't.
- Never draw attention to the mistake you notice on the cards of other people, since it is unprofessional and may insult people.
|
