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Photos for business cards – for and against
First, let’s take the idea of using photos for your business cards under careful consideration. Suppose you use business cards with your photo, would it enable you to gain beneficial results? Or it may entail unexpected consequences…
So using of photos may turn out to be disadvantageous:
- It is expensive to begin with. You have no chance to make it budgetary, because the quality of photos is essential. With the photo of substandard quality, your business cards are inevitable to fail, no matter how good and attractive you look.
- It is so typical of all people to make judgments, based on a person’s gender, attire, race, age and the way one looks in general. It is the impressions and feelings that are likely to make prospects contact you. Even if the photo itself is perfect, the result can still leave much to be desired. In this respect, you never know beforehand.
- Your photo can tell much about you. Unfortunately, even more than you can let it to tell. Clothing, hairstyle, as well as wrinkles in your face convey how old a particular photo is. Seeing not updated for quite a while photo prospect are likely to make logical conclusions: cards aren’t distributed very often, which means your business is not in great demand.
Overall, photos can bring about many benefits:
- In some occasions, it is very convenient to send your prospects free business cards with your photo on it. For example, it will make things easier if your clients arrange to meet you in a meeting, because they will easily recognize you. Communication by means of e-mail or telephone will also be more pleasant in case your prospects have the idea of your appearance. Unisex names (such as Jay or Larry) or unfamiliar to the recipient names can confuse your prospects if they don’t have your photo on your business card.
- It isn’t necessary that a photo on your unique business card should be a headshot. It would be rather interesting to apply some imagination and creativity to your cards. Your photo can depict your product, processing of service and so on and so forth.
- Photos on your best business cards are capable of building trust between you and your prospects. It is especially important if you are in a business that requires confidentiality.
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