Folded Business Cards For Successful Marketing

You won’t be mistaken if you say that a folded business card is the most cost-effective yet profitable marketing tool. It’s no wonder, since these cards have twice as much space for the information you want to print than regular business cards. Besides, having four panels to write on instead of conventional two, folded cards are not larger in size than typical business cards.
People like to be given these mini brochures, which are also called tent cards because they provide much information conveniently printed on four panels.

Inside the card, there is almost unlimited space for both your message and some creativity so much desired by prospects. That’s a great advantage! Make the most of it. For example you may include:

• your services enumeration;
• the benefits of doing business with your company;
• the description of item prospects chose from your store;
• helpful tips to potential customers;
• a schedule of appointments for clients and much more besides.

Why use tent cards

Like conventional business cards, folded cards are portable, affordable, versatile and convenient for carrying in your purse or pocket. If compared to large pamphlets, the price for tent cards is significantly less. They are also easily modified and reordered, unlike larger brochures. And they are really efficient, as you can easily see the results of using them.

These lucrative mini brochures can be used:

• in addition to larger promotional materials;
• as an added piece in a direct correspondence package;
• as leaflets at trade fairs or on the street;
• as handy and  more compact flyers.

Additional room makes it possible to include more attention-grabbing images or useful information such as:

• a discount card for repeat clients;
• a small pamphlet with pictures of your goods;
• a survey, to be returned for a present;
• an advertisement for a sale;
• your  store locations map;
• an order form;
• a coupon.

Take the most of mini brochures by letting your creativity flow

An ultimate way to attract prospects is to include something of value into your card. By doing so you will ensure that your business card will be kept and used over and over. It’s so-called waterfall marketing effect that will multiply with each card you give out.

Here are some hints for you, which help to switch on your imagination:

• Any business can print a calendar, map, or testimonials from contented customers;
• Such businessmen as nutritionists and carpenters could include handy conversion table on the card;
• A fabric dealer might add samples of their best fabrics;
• A beauty salon might include a card with a small mirror in it;
• Graphic designers or artists might add a color wheel;
• A paint store could include samples;
• Writers might print a list of frequently misspelled words;
• A café could print a small list of their best dishes;
• A chef might include a favorite restaurant recipe;
• A vitamin retailer could add a test pack of a few pills;

There are endless ideas. Invent your own way to make people want to be in business with you.  Be success with the help of your own folded business card!

More tips on your perfect folded business card

Keep your business cards clean and fresh! Bent cards give a bad impression. What is not less important is that you should not go too far, while creating design. The card should be readable and attractive. With so much additional room, it's tempting to add unnecessary information or to make the card too big. The attraction of business cards is that they're handy and laconic. Always remember it.

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