Folded Business Card – Your Perfect Option
Folded business card can become a good alternative to your four-color sheen brochure. Folded business card is a business card variation, which resembles mini-brochure. It is a cost-effective yet lucrative substitution to your way of selling yourself. Make good friends with this profitable device and you will see a measurable return on your investment.
Following are the tips designed to provide you with knowledge how to create and use folded cards:
Emphasize the advantages of doing business with you.
Just telling about yourself won’t win much attention. Prospects will be much more interested if you tell them what benefits they will be able to get from dealing with you. Indicate the information such as if you work overtime, if your store is open on weekends, if you honor the coupons of your competitors. These advantages are certain to attract prospects.
Include your picture into your mini-brochure.
Photos give prospects a non-threatening way to begin getting acquainted with you, which is especially instrumental if you're in a business that requires a great deal of reliance or privacy. Additionally, a business card with your photo on it will help a new contact recognize you in a meeting. If you plan to include your picture, remember that quality of the photograph can make or break your design no matter how reliable or prominent you look. Go through your local newspapers for professional photography services and determine which offers the best value. Professionals who work with models and actors will do perfectly.
Tell your prospects what to do.
Don’t let your prospects feel uncertain about what to do. Use different ways to attract people to your store. Simple call for action can help. For example you may state something like "contact us today for your free consultation" or "come to our store to get free samples".
Always add an offer to your folded card.
Just include a survey or a coupon, promising a small present, provided prospects come back to your store. It is simple, and it works. Potential clients will keep a hold of your color business card longer than others of little significance, which can increase the possibility of their response by as much as 1000%! With a folded card, you can include your offer as well as your contact information.
Take the advantages of the size?
A mini-brochure is four times bigger than a typical custom business card. At the same time it doesn’t have so much space for printing as a regular pamphlet. That’s why it is essential that you should be informative, yet laconic. Boil down your folded business card to exclude anything that has little to do with your market or offer.
Also remember that your personal business cards, no matter folded they are or not require actions. They won’t do you any good just lying in your pocket. You must hand them out. Add them to all written correspondence, give them out with samples, corporate souvenirs or presents, and of course, hand them out at networking and other social meetings.
|
