Power Terms for Business Cards

Being a marketing tool business card has a great potential to enable you to get into touch with your prospects and to make them interested in your company. Business cards are like a powerful weapon that can work wonders with your business in the area of promotion. However, although business cards are a fabulous weapon of you marketing activity, it still needs ammunition to score the bull’s eye. To increase the power of your business cards load them with power terms. Power terms are sure to draw attention to your business and inspire further interest of prospects in your company.

Here are examples of power terms you may apply to your business cards:

Guarantee – is another magical term that attracts prospects. Usually people do everything they can to avoid risks, so being on the safe side they can refrain from buying new products, contacting new companies and spending money in general. However, their respect is easy to gain by offering them a money-back guarantee. Hardly can anyone resist trying when he/she knows exactly that money doesn’t disappear.

Free – Printed on your business cards this word itself attach irresistible appeal to your business cards. It is a common truth that everybody tends to obtain anything free of charge. So if you practice offering free consultations, services or gifts, it is reasonable to mention it in business cards you distribute. Moreover, offering anything free contribute much to your image as a financially stable and generous businessperson.

Save – It is a great idea to use the word save as a power term on your business card. Why? Because it is one of the most popular trend of nowadays society. People tend to save money, time and so on… Your prospects should be aware of the fact that choosing your company they save something they don’t want to lost.

Stop – The term is a part of a subtle tactic. The tactic conveys the idea of your superiority to your competitors in a particular sphere of business. Knowing what to offer your prospects on better terms then they are currently getting from your competitors can turn out to be really beneficial. Highlight your advantages by applying the term ‘stop’ and gain new costumers.

Discover – At the age of scientific explorations and incredible hastiness of life, the thing people expect is a discovery. If your product or service can be considered innovation to some extend or can lead people to know something new, apply the power term ‘Discover’ to ensure best results. You can also apply this term offering people whatever you deal with; it is not obligatory to offer state-of-art service or product. You may suggest prospects simply to discover your new offer. You’ll see how it works.

Act Now – To apply a sense of urgency and value, expecting an immediate response, use the term calling to act immediately. A special offer can attract more attention if it is followed by an appeal to act. For example, if you can afford giving free gifts to your prospects, you should mention it like that: Contact us now to get a free gift!

When there are so many other firms to compete with you, you just cannot afford only placing your contact information on your business card. Power terms were coined to empower appeal and to ensure the results. Combined these power terms can be used to create a simple yet commanding statement or call to action that motivates your prospects to move towards your company.

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